SaaS Lifetime Value Calculator

SaaS Lifetime Value Calculator

SaaS Lifetime Value Calculator

Parameter Description Example Value
Monthly Recurring Revenue (MRR) The total monthly revenue from subscribers. $10,000
Customer Acquisition Cost (CAC) The total cost to acquire a new customer. $200
Average Customer Lifespan The average number of months a customer stays subscribed. 24 months
Lifetime Value (LTV) The total revenue expected from a customer over their lifetime (MRR * Average Customer Lifespan). $240,000
LTV to CAC Ratio The ratio of lifetime value to customer acquisition cost (LTV / CAC). 1,200

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