Customer Lifetime Value (CLV) Calculator

Customer Lifetime Value Calculator

Customer Lifetime Value (CLV) Calculator

Customer Lifetime Value Calculator

Component Description
Average Purchase Value The average value of a purchase made by a customer.
Average Purchase Frequency Rate The average number of purchases made by a customer in a given period.
Customer Value The total value a customer brings during their relationship with the business.
Customer Lifespan The average number of years a customer continues to buy from the business.
Customer Lifetime Value (CLV) The total value a customer is expected to bring during their entire relationship with the business.
Formula CLV = Average Purchase Value × Average Purchase Frequency Rate × Customer Lifespan
Purpose Used to measure the total revenue a business can expect from a customer over the duration of their relationship.

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