Curious about your cost per lead? Enter your total marketing costs and number of leads generated, and our Cost Per Lead (CPL) Calculator will show you the cost per lead.
Cost Per Lead (CPL) Calculator
Cost Per Lead (CPL) Calculator
Component | Description |
---|---|
Total Marketing Spend | The total amount spent on marketing campaigns. |
Total Leads Generated | The total number of leads generated from the marketing campaigns. |
Cost Per Lead (CPL) | The average cost incurred to generate one lead. |
Formula | CPL = Total Marketing Spend / Total Leads Generated |
Purpose | Used to measure the cost-effectiveness of marketing campaigns in generating leads. |