Churn Rate Calculator
Churn Rate Calculator
Component |
Description |
Number of Customers Lost |
The total number of customers that have left or cancelled their service during a specific period. |
Total Number of Customers |
The total number of customers at the beginning of the period. |
Churn Rate |
The percentage of customers who leave or cancel their service during a specific period. |
Formula |
Churn Rate = (Number of Customers Lost / Total Number of Customers) × 100 |
Purpose |
Used to measure the rate at which customers stop doing business with a company, indicating customer retention performance. |