Customer Acquisition Cost (CAC) Calculator
Customer Acquisition Cost (CAC) Calculator
Component |
Description |
Total Sales and Marketing Expenses |
The total expenses incurred for sales and marketing activities. |
Number of New Customers Acquired |
The total number of new customers acquired during a specific period. |
Customer Acquisition Cost (CAC) |
The cost associated with acquiring a new customer. |
Formula |
CAC = Total Sales and Marketing Expenses / Number of New Customers Acquired |
Purpose |
Used to measure the efficiency of a company's customer acquisition efforts and assess the cost-effectiveness of sales and marketing strategies. |