CAC (Customer Acquisition Cost) Calculator

Customer Acquisition Cost (CAC) Calculator

Customer Acquisition Cost (CAC) Calculator

Customer Acquisition Cost (CAC) Calculator

Component Description
Total Sales and Marketing Expenses The total expenses incurred for sales and marketing activities.
Number of New Customers Acquired The total number of new customers acquired during a specific period.
Customer Acquisition Cost (CAC) The cost associated with acquiring a new customer.
Formula CAC = Total Sales and Marketing Expenses / Number of New Customers Acquired
Purpose Used to measure the efficiency of a company's customer acquisition efforts and assess the cost-effectiveness of sales and marketing strategies.

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